Chapter 28 - My Autoresponder Series

jamesmaduk.com

Here is a screen shot of one of my standard campaigns. If you look closely, you can see some of the other campaigns that I run. They include a:

 - 90 Minutes
 - Internet Marketing Virtual Seminar
 - Online Sales Training
 - Canadian Association of Professional Speakers Newsletter
 - Free Online Sales Training Series

The first e-mail goes out and then a number of days after the campaign is started, mail is sent automatically. In the 90 minute campaign, e-mail directs the reader to a stand alone mini-site. Each mini-site sells a single product. The customer has two choices: To buy or leave the site.

These series are set to repeat indefinitely. Once they get to the end, they start again at the beginning. To make sure that someone does not get an e-mail after they have asked for the e-mails to stop, I include a step that asks if the contact is active before an e-mail is delivered. This active/inactive field lets the system know if they still want to receive offers from me.