Chapter 8 - How to Grow Your E-mail List
One thing I became acutely aware of as I tried to earn money online was that I did not have enough traffic to my sites. What was worse was at the same time many of the e-mail newsletters that I subscribed to were obnoxious sales pitches, money making schemes, and various other programs guaranteed to bring traffic to my site.
After looking into a lot of them and trying others, I have come to a number of conclusions.
- Most of these Internet marketers do not know anything about fundamental marketing and the basic principals that have propelled the direct mail industry for so long.
- The only time you should use a traffic generation program is when you are marketing to the same community of users.
It is the List, Stupid!
Bill Clinton became President and won an election with the phrase It is the Economy, Stupid! You can build a successful online business if you remember this phrase: It is the List, Stupid . Anyone with a quality e-mail list can earn money online. The top Internet marketers I studied had captured in excess of 1 million e-mail addresses.
If I am consulting with a small business owner, I will first ask questions about their e-mail list. Do you have an e-mail list? What is the quality of the list? Where did you get it? How often are you in touch with the customers on the list? How are they sorted? Do you have a list for prospects, suspects and existing customers?
Key Point!
It is the List, Stupid!
Notice I did not ask. How many subscribers do you have to your e-zine or newsletter? An electronic newsletter or e-zine is only one of hundreds of tactics used in Internet marketing. So if it is the list, how do you go about capturing qualified prospective e-mail addresses?
Your List Is Gold
Step 3 is about getting traffic to your main content/theme site. The reason you want this traffic is so that you can capture their e-mail address and they can qualify themselves as a prospective customer for what it is that you sell.
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